5 Critical Seconds

There are three questions potential customers must answer if we expect them to engage with our business.And they must be able to answer them within the first 5 seconds. If it takes longer than that, you’re losing business.

FIND OUT HOW EFFECTIVE YOUR CURRENT WEBSITE IS.

Ask someone who is NOT associated with you or your company to participate in this simple test. We strongly suggest conducting this test with several participants on an individual basis. Follow these 3 steps:

  • A

    Open your website homepage

  • B

    Have the participant look at the homepage for 5 seconds

  • C

    After 5 seconds close the website and ask them the following 3 questions. Write down their answers.

  • 1

    What do we offer?

  • 2

    How could what we offer make your life better?

  • 3

    What do you need to do to buy it or do business with us?